4.Fashion Fart
Very few individuals consider farts and the realm of fashion to be complementary. Still, this corporation did just that—intentionally or not. Though it is pretty evident that it is meant to express “Fashion Art,” the enormously big “F” standing next to the beginning of both letters did not exactly have that impact. Perhaps once they corrected their error, they lacked the means to purchase a new sign.
To be honest, on their own the F and the Art are both far too big. Looking at this sign, anyone would not believe that the main theme is fashion but rather FART. This sad design decision is a perfect illustration of how bad typeface and layout could totally compromise the messaging of a business. Emphasising the “F” and “Art,” the designers probably felt they were being clever, but their execution fell flat, or more precisely, it fell bad. Although this sign’s inadvertent humour would draw some attention, most likely not the type a fashion company would wish. It begs issues regarding the company’s awareness of visual communication and their degree of precision. In the fashion business, where reputation is everything, such a clear error might badly harm the brand. This design failure also emphasises the need of thinking through how design components would be seen from several angles or distances. From far-off, what could seem clear-cut can have a completely different connotations. Design reminds us that sometimes little is more and that simplicity can help to prevent awkward misinterpretations.