2.Plus Size Leggings or Skirt?
This commercial effort is, somehow, both tremendously foolish and quite nasty at the same time. Rather than employing a real plus-size model to wear the plus-size leggings they are promoting, they decided to use one of their in-house models and have her wear one leg of the leggings as a skirt. Apart from being somewhat disrespectful, they are quite confusing—are they advertising a skirt or leggings?
While all businesses desire to save money, the very least that has to be done when trying to market a plus-sized product is selecting a plus-size model to wear a plus-size product. This marketing error not only fails to properly highlight the goods but also turns off the very target market. It’s a perfect illustration of how shockingly bad cutting corners can be. The choice to exhibit plus-size clothes with a standard-size model reveals ignorance and disrespect for their intended market. It also begs doubts on the company’s dedication to body positivity and diversity. In a time when fashion’s inclusiveness is becoming more and more crucial, this error can sour the brand’s image and cost them consumers. Companies have to understand that real representation is not just a need in contemporary advertising but also a must-have. It is not only a nice-to-have This episode reminds other companies of the need of careful and polite marketing techniques.