1. Twiggy Doll

Where It Was Sold: Sears, Macy’s; Manufacturer: Mattel
Initial Cost: $3.50*
With the release of the Twiggy Doll in the 1960s, Mattel fulfilled the desire of many for a piece of the legendary supermodel Twiggy. This fashion doll, which was available at Macy’s and Sears, was more than simply a toy; it was a statement piece of clothing, a collectible, and a symbol of London Mod style. She had a big effect on young girls and was a symbol of the ideal of beauty at the time with her neat bob cut and mod clothes.

Twiggy Doll | @Google/Pinterest | @TheriaultsDolls
Twiggy was a symbol of the ‘Swinging London’ culture of the 1960s, with her wide-eyed, slender form. In the toy industry, the Twiggy Doll caused a stir, winning over young girls who wanted to be as stylish and powerful as Twiggy.