6. Flatsy

Original Price: $2–$6* Where It Was Sold: Macy’s, Sears, FAO Schwarz, Toy Stores; Company: Ideal Toy Co.
A new phenomenon in culture emerged at the end of the 1960s: flatness. Originally intended for young girls, these flat dolls are now expensive collector’s items. For four years, Ideal Toy Co. produced flat dolls with long, brightly colored hair. These dolls were known as flatsy dolls.

Flatsy on Pinterest and eBay
There were three sizes available for these vinyl and internal wire creations: fashion, medium, and mini. The jingle “She’s Flat and All That!” was used in the advertisements for these dolls, so you may recall them.