4. Toyota WiLL Vi
Produced in: 2000–2001 Cost Estimate: $15,000–$20,000* (List Cost) Toyota was one of several businesses that took part in the WiLL marketing strategy, along with Kao, Asahi, Panasonic, Ezaki Glico, Kokuyo, and others. This brand strategy was quite popular from 1999 until 2004 and was intended to appeal to a younger demographic of consumers. The WiLL marketing experiment was designed with Kansei engineering as its foundation. Toyota WiLL Vi on Twitter.com/@Hooneriphic This marketing strategy was utilized by food, clothing, air fresheners, autos, and other products to entice younger consumers. Several cars made use of the technique, including the WiLL Vi, which had a “neo-retro” appearance. The wheel covers resembled sand dollars, and they were painted in pastel colors.
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