Kate Moss swears by her daily ice facials to battle early-morning puffiness. The 46-year-old model says submerging her face in a sink filled with ice and cucumber helps tighten her skin and makes her look instantly awake. While putting your face in cold water might not be for everyone, rubbing an ice cube on your skin is an easy and affordable way to achieve a flawless look.

We at Bright Side have done our research to find out how icing your face might affect your looks and how a fresh-out-of-the freezer ice cube can replace some of your favorite skincare products.

1. It makes your skin look radiant.

An ice cube or ice pack can serve as the perfect makeup primer. Rubbing ice all over your face before applying foundation will tone and tighten the skin which will help your makeup stay put a lot longer. Covering your freshly applied makeup with a thick layer of loose powder and then submerging it for 15-30 seconds in a bowl of ice-cold water will result in a perfectly matte look that stays flawless for hours. This Korean beauty hack is called “jamsu,” which is a literal translation of “diving.”

5. It softens your lips.

Rubbing ice on your face shrinks oil-producing pores, giving you more matte-looking skin. For better results, add some lime juice to the ice to keep your skin well-nourished.

Have you ever tried ice facials? Did you notice how it affected your skin?