4. The Butt in the South

Located at: The Butt SouthWorth: $75.29* There is a fascinating backstory to this absurd jacket. The South Butt is a real brand that was started by a man by the name of James A. Winkelmann to parody the North Face, which he thought was pretentious. It’s not just a cheap counterfeit gone awry.


enormous stamp from Pinterest/@boredpanda In 2007, Winkelmann launched the business while still sixteen years old and cracking a goofy joke. However, as his business grew quickly, the North Face threatened to sue him. Winkelmann persisted, and the matter was taken to court. The would-be business owner ultimately had to fire this adored, humorous brand and make repayments to The North Face.

By yht

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