11. Crown Cola
Where it was sold: 7-Eleven and Piggly Wiggly
Organization: Crown Royal Company
Original Cost per Bottle: $0.10–$0.15
Royal Crown Cola distinguished itself from its rivals with a distinct flavor that helped it bubble its way into the cola wars. Adorably referred to as “RC Cola,” this drink delighted palates with its refreshing flavor by providing a sweet, somewhat tart substitute for the industry’s biggest cola brands.

Facebook/@RCColaIndia/Royal Crown Cola
RC Cola attracted people who dared to defy convention and became a symbol of individualism. It was a declaration of individuality, satisfying the needs of a generation eager to make a difference.
