9. Positive messages must be promoted through social media engagements.

Use platforms to spread inspiration, positivism, and public awareness.
Sharing private, non-controversial, and apolitical moments is an exception.
The royal family carefully considers what messages they post on social media. Their involvement in using their online platforms for inspiration and awareness is seen in their requirement for social media engagements to promote positive messaging. They help to create a positive and encouraging online atmosphere by posting content that inspires and uplifts. @theroyalfamily/Instagram
Their dedication to bringing about positive change and their obligations as public figures are in line with this approach. The guideline highlights the significance of keeping a cheerful and encouraging tone in their public online interactions, even while personal moments may be shared on private accounts.