9. Travel bags for Americans
Where It Was Sold: Montgomery Ward at Sears
Organization: American Traveler
Initial Cost: $30–$50*
Travel became the new frontier of freedom in the swinging 1960s, and American Tourister luggage was ready to help make that dream come true! This baggage promised modern travelers both durability and style with its innovative design. Its striking hues and distinctive hard-shell case let it stand out on every airport carousel, making it a traveler’s essential accessory.
American Tourister Luggage: @ebay/Pinterest Whether you were going to Waikiki or Woodstock, American Tourister’s colorful imagery and adventurous promise of ad campaigns spoke directly to the wanderlust of the time.
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