4. Johnson’s Baby Shampoo
Where to Buy It: CVS, Walgreens
Organization: Johnson & Johnson
Initial cost: $0.59*
Johnson’s Baby Shampoo, available in pharmacies like Walgreens and general stores like Woolworths, was a mainstay in many 1960s homes. This shampoo, produced by the global company Johnson & Johnson, which is well-known for its consumer products, gained popularity for its “No More Tears” formula, which made bath time easy for both moms and kids.

Johnson’s Baby Shampoo is available on Twitter, Pinterest, eBay, and JNJHistory.
It promised gentleness, like using only clean water to wash hair, which at the time was revolutionary in the child care industry. Beyond its practical uses, this shampoo represented a mother’s gentle affection and nurturing. For youngsters, bathing was a relaxing activity that involved more than simply a product—it was an entire experience. The golden-yellow bottle with an easy-to-use cap and its floral scent were two of the things that made Johnson’s Baby Shampoo so attractive.
