10. Portable Victor RCA Radio
Where it was sold: Sears, Radio Shack; Manufacturer: RCA
Initial Cost: $39.95–$59.95*
The RCA Victor Portable Radio instantly captivated the 1960s generation because it put music and news at their fingertips. The portable radio was the perfect accompaniment to the outdoor lifestyle, providing music for youths to hit the beach and families to enjoy while having a picnic.
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With RCA’s expertise in sound technology encased in stylish, portable designs, music was always just a twist away. Rather than merely catching on, this device rode the wave of cultural transformation, transforming each listener into a portable disc jockey for their own soundtrack.
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