1. Little People by Fisher-Price
Where It Was Sold: Fisher-Price, Sears Company, Toys R Us
* Original Cost: $2.99
Fisher-Price’s Little People were more than just toys; they could be found at big department stores like Macy’s and toy stores like FAO Schwarz. They sparked imaginative play and storytelling because they served as a child’s first introduction to the world outside of their immediate family.

Little People by Fisher-Price @Womencom/Pinterest
Using a variety of settings and situations, such as the Play Family House or the Little People School Bus, kids could make stories that reflected how they saw the world. Possessing Fisher-Price Little People was similar to having your own little universe, where kids could explore various roles, relationships, and situations and build critical emotional and cognitive skills.
