13. Watches made by Timex
Where It Was Sold: Timex Corporation, JCPenney, and Sears
Initial Cost: $6.95–$29.95*
With the tagline “It takes a licking and keeps on ticking,” Timex Watches gained notoriety by emphasizing their dependability and toughness. In the 1960s, Timex set itself apart with widely available, reasonably priced, and fashionable timepieces. Their fortitude was demonstrated in dramatic torture tests that captivated viewers during live TV advertising.

Timex Watches on YouTube and @Watchin’
Timex evolved from a simple timepiece to a representation of virtue and tenacity. Wearing a Timex wristwatch signifies being prepared for all of life’s events, no matter how big or small, be they professional, personal, or adventurous. It was about persevering through time and making every second matter, not just telling time.
