11. Detergent with Spic and Span
Where It Was Sold: Safeway and Wegmans
Organization: Procter & Gamble
Initial Cost: $0.35–$0.50*
A well-known powdered detergent called Spic and Span was advertised as being able to clean floors, dishes, and clothing. It bragged about how well it cleaned and how well it removed stubborn stains. The tagline for the company was “You’ve tried the rest; now try the best.”
Detergent Span and Spicy ©Book Images/Internet Archive/Wikimedia
Liquid detergents were eventually introduced by Spic and Span, but most people associate the 1960s with the orange and blue powdered detergent boxes. Children of the 1960s will always have a special place in their hearts for Spic and Span, despite its recent decline into obscurity.
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