13. Mascara by Maybelline
Where It Was Sold: JCPenney, Nordstrom, and Macy’s; Brand: Maybelline
Initial Cost: $1 (refills cost $0.69)*
In the 1960s, Maybelline Mascara revolutionized the cosmetics business. According to polls, its catchphrase, “Maybe she’s born with it, maybe it’s Maybelline,” is the most identifiable of the last 150 years. Put another way, even if you haven’t utilized the goods, you’ve probably heard of the tagline.
Maybelline Mascara on Pinterest and Flickr
Maybelline’s Mascara reached new heights in the 1960s because of its long-lasting formula and simple application techniques, which featured an applicant wand. If you think Maybelline mascara tubes are commonplace today, consider how common they were in the 1960s, when there was a lot less competition in the cosmetics industry.
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