11. Men’s Old Spice Shampoo
Where to Buy It: Wegmans & Waldgreens
Organization: Procter & Gamble and Shulton Inc.
Initial Cost: $0.75–$1*
Old Spice shampoo for men was first introduced in the 1930s and went on to become popular for over a century. However, it didn’t really take off until a few decades later. The company, which is well-known for its men’s grooming products, benefited from the 1960s surge in interest in male grooming.

Old Spice in the 1960s ©Hera Old Advertising/Alamy
Old Spice is a distinctive fragrance that soon came to be associated with masculinity. It is a blend of cloves, citrus, and herbs. Old Spice is still a well-known brand for men’s grooming products today. While their shampoo is still a customer favorite, they have expanded into deodorant and aftershave as well.
