7.Not So Homemade

We all know that certain businesses try to persuade consumers their product is something it isn’t. This covers the sugar content of several foods, whether or not they are handmade, and the list continues on.
Apparently, this manufacturer did their best to conceal the phrase “factory” so that their goods appeared handmade in a just funny manner. But the phrase factory is there; obviously, the product is not handmade, hence why promote it this way? This misleading labelling strategy appeals to the growing customer taste for handcrafted, homemade goods, which are generally seen as better quality and healthier. The corporation is greenwashing, trying to hide the industrial aspect of their manufacture, therefore presenting their product as more natural or handcrafted than it really is. This strategy not only mislead consumers but also unjustly rivals real small-scale producers that really provide handcrafted goods. The comedy in the awkward attempt to conceal the term “factory” underlines the extent certain businesses will go to in order profit from culinary trends. Such open attempts at dishonesty, meanwhile, might backfire and cause consumer mistrust, therefore compromising the reputation of the business. It also begs issues concerning the need of better standards in marketing claims and the regulatory control of food labelling.