17.The Shrimps Are Not As Jumbo They Seem
An claiming to offer a large product when the size is very small is the most frustrating. Consider this one for example.
Though in actuality the shrimps were the tiniest size conceivable and they are not even entire, they claimed to be selling a lot of giant shrimp. Their heads were removed, and they really resemble the tiniest prawns available. In the seafood business, where terminology like “jumbo” are sometimes vaguely defined, this distortion of product size is a regular problem. Apart from disappointing consumers, the disparity between the stated size and the actual product begs issues concerning industry standards and labelling policies. The fact that the shrimp are headless adds to the problem since it greatly diminishes the apparent product size. This type of deceptive packaging can cause mistrust of seafood labelling and maybe influence customer buying behaviour. It also emphasises the requirement of more consistent and controlled size categories for the seafood business. From a more general standpoint, this event emphasises the need of honest and open communication in food marketing, particularly in relation to premium products where size usually determines pricing. Customers might feel duped and might be less likely to trust related products going forward, therefore affecting the whole seafood market segment.
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