12.Buy A Pack, And Get Two Hot Dogs “Extra”

It’s fortunate that this person verified the package before making a purchase; else, their home would have been an explosive revelation.
In Russia, apparently, this kind of deal is somewhat typical when the salesman promises something free upon purchase of a box of something. You really are only receiving what you paid for previously. Although from a sales standpoint this marketing strategy seems intelligent, it is a perfect illustration of false advertising using consumer psychology. The corporation is controlling the apparent value of the goods by building the impression of obtaining something extra or free. Not only is this behaviour morally dubious, but under consumer protection rules many countries may find it illegal as well. The fact that this is apparently typical in Russia emphasises how cultural and legal variances could affect marketing strategies worldwide. This kind of deceptive advertising can cause consumer confidence to erode not only for the particular brand but also for promotional offers generally. It also emphasises the need of customer knowledge and alertness in reading marketing assertions. From a more general standpoint, these kinds of behaviours help to create a culture of mistrust in advertising, thereby making it more difficult for businesses using honest marketing to properly present their real offers to customers.