7. Just Make A Smaller Container Next Time
More and more businesses are trying to assist save the environment by means of increased waste reduction and chemical avoidance over the years. Some businesses find success with it, others struggle. Realizing that half of the bottle was empty disappointed this person greatly. But because to the outstanding packaging, nobody would ever be able to see it unless they tore the plastic the way this person did.
This example aptly shows the dishonest technique sometimes referred to as “slack fill,” in which a partially full goods container creates the impression of greater content than is actually present. Given the framework of environmental awareness, it’s especially ironic. Companies say they are cutting waste, on one hand, but they also use more packaging to fool customers on product quantity.
Finding half an empty bottle makes one quite disappointed. It’s about feeling tricked by creative packaging meant to conceal this truth, not only about receiving less than expected. Strategic labeling and an opaque container help to give an illusion of fullness, a technique that seems especially dishonest in the environmentally concerned market of today.
Almost as a revolt against such dishonest behavior, this customer tore apart the packaging to reveal the reality. It begs significant issues on marketing ethics and packaging openness. Using a container that fairly depicts the quantity of product within would make more sense if a corporation really wants to cut waste. This episode reminds customers to be more alert and businesses whose short-term profits from such behaviors could result in long-term loss of customer confidence and loyalty.
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