6. Wheaties
Where It Was Sold: Winn-Dixie, Kroger, Food Giant, Big Bear, Lucky
Company: General Mills
Original Price: $0.50*
A century ago, Wheaties began as the “breakfast of champions.” During the 1960s, this whole-grain cereal gained popularity by promoting athletes like Muhammad Ali, who won a gold medal at the Rome Olympics in 1960.
Wheaties on Pinterest/Ebay
During the 1960s, certain Wheaties boxes included toys connected to athleticism and a “free sports fitness tester.” The cereal brand placed a strong emphasis on health, and it was a successful marketing strategy. Certain Wheaties boxes, like the 1951 Ted Williams Box, which sells for $2,500 on collectors’ markets, are now extremely valuable.
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