3. Instant Coffee that’s Freeze-Dried
Where It Was Sold: Safeway, Wegmans, Walmart
Company: Maxim
Original Price: $2-$5*
In the 1960s, instant coffee gained popularity due to its ease of use. Instant coffee that was freeze-dried gained popularity because it was easy to make and provided rapid bursts of caffeine. In the late 1960s, Maxim and Nescafe both released Taster’s Choice, a supercharged instant coffee.
Freeze-Dried Instant Coffee on Pinterest and Google
Instant coffee’s smooth taste and consistency attracted coffee consumers, and its ease of preparation in a matter of seconds made it a convenient choice for busy lifestyles. Even if it might not be everyone’s cup of tea, the majority of people in the 1960s found it to be such.
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