15. Oil of Ulan
Where It Was Sold: Rite Aid, CVS, Walgreens, Macy’s, Sears
Company: Olay
Original Price: $2-$5*
Introduced in South Africa in the 1950s, Oil of Ulan—now known as Oil of Olay—became a major American beauty craze in the 1960s. This “ageless” product had highly distinctive marketing. The product itself was never mentioned; instead, vague jargon about “looking younger” as a result of the oil’s “beauty secret” was used.
Ulan’s Oil in Adelaide: Recall When… on Facebook
Ads for Oil of Ulan appeared in Reader’s Digest, newspapers, and other periodicals; they resembled editorials more than typical s. After decades of success, this oil would become Procter & Gamble’s thirteenth billion-dollar trademark in 2013.
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