10. Power Shadows: Ultra Frost and Ultra Velvet
Where It Was Sold: Macy’s, CVS, Rite Aid, Sears
Company: Maybelline
Original Price: $1.50*
The for Maybelline’s vividly colored eyeshadow palettes said, “They feel smooth as cream.” Maybelline released this collection of mod-inspired, pastel tints in the 1960s, and they were hugely popular at the time.
Power Shadows: Ultra Velvet/Ultra Frost @startsatsixty/Pinterest
The Ultra Velvet and Ultra Frost Powder Shadows were a big seller at Macy’s and Sears beauty counters, promising to make “plain eyes come alive.” Bright blue eyeshadow and heavy mascara are perhaps the first two looks that come to mind when you think of ’60s-era makeup, and both can be seen in this picture.
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