When it comes time to make choices at the supermarket, some people may have the belief that the most expensive products are the best, but this is not always the case. Sometimes, you can optimize your budget by choosing inexpensive products that have the same quality as the more expensive ones. One alternative you can try is a private label of a large chain, which can offer the same products at lower prices since they don’t make significant investments in certain commercialization, distribution, marketing, and advertising processes.
At Bright Side, we prepared a list of 10 products that have no difference in quality when compared to their more expensive counterparts.
1. Spices

It’s a disposable product, therefore, we don’t see the need to spend too much on it. In a supermarket, you can find boxes with 50 units for anywhere from $1 to $2.50, approximately. When they are used to organize the kitchen or to take a sandwich or snack out of the house, you can opt for the economic brands and those under the supermarket label. If the purpose is to use them for freezing, it is advisable to test if the cheaper ones are resistant enough to contain the food.
Let’s not forget that we can often wash and reuse them, thus saving money and having a better impact on the environment.
6. Snacks
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Snacks are snacks, and many people already have their favorite brands, but from time to time, you can try lower-priced packaged versions to find out if they also taste good (or even better). In times of sharing, when the number of diners is higher than usual, it’s also possible to save some money by choosing the most economical chips or nachos.
7. Wheat flour
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It’s possible to find a good supermarket brand of wheat flour or other less expensive flour to prepare simple recipes at home. Just be sure to verify that it has the same ingredients as the one you usually use.
Another tip that some savings experts share is to use wheat flour to make cakes or pancakes instead of ready-made mixes since they have limited use in addition to being more expensive. For example, a mix for making pancakes can be double the price of packaged flour.
8. Boxed cereal

Among the great variety of cereals that exist, it’s possible to choose some of the most economical brands when you have a goal of saving money at the supermarket. You can look at the generic and cheap versions of the most common ones, such as corn flakes or wheat flakes. To get an idea of the price difference, we found that a supermarket brand offers cereals for about $2.50, but you can also find others for up to $5.
It’s recommended that, beyond the brand or price, consumers review the nutritional table on the cereal boxes, especially at the amount of sugar, so that they can make the best choice.
9. Beans
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Beans are a staple food, and some supermarkets offer their own versions of them, which is why they are on our list of products that don’t have to be the most expensive just because of the brand, especially when they’re raw or dried. And this doesn’t only apply to beans, but also to other grains or legumes, such as lentils and chickpeas.
Those who consume canned food should consider that the variety of brands may have some differences in taste or texture, so your choice will depend on your personal preference (and not the price or marketing of the product). It’s recommended to taste and compare.
10. Fruits and vegetables

They are imperative to maintaining a healthy and balanced diet on a daily basis, so it’s not something we can eliminate from the grocery list. When it comes to frozen fruits, there are no big differences between brands, so you can avoid paying for the most expensive version. Another way to save is to buy them at local vegetable and fruit stands and freeze them at home.
Reducing the consumption of those that come washed, chopped, and ready to eat in plastic containers is another measure that contributes to one’s budget, as well as choosing more seasonal fruits and vegetables since they’re cheaper.
Remember that this article is for informational purposes only; before substituting one brand for another, we recommend consulting a nutritionist when it comes to food. That way, you’ll be sure to make an appropriate choice that also takes nutritional value into account.
What other products do you think we should include in this list? What is your best tip for saving money at the supermarket?